FUNDRAISING FOR FUTURE LEADERS
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OVERVIEW AND PURPOSE
The Fundraising for Future Leaders course accelerates the learning curve for individuals and organisations joining the non-profit sector, compressing knowledge they would normally gather over several years on the job into a mix of classroom and practicum learning that is completed in a shorter time period. It provides an academic background to support a professional’s real-world experience in the development field.
Through this process, students gain an end-to-end understanding of each phase of the fundraising process; from identifying and qualifying donors, through “the ask” and onto stewardship of the relationship for long-term support. Candidates graduate as stronger, more impactful professionals for their organization or those ready to enter the non-profit arena.
The ERuDeF Institute and the Saint Monica University have partnered to offer a program that is not available in the Cameroon university system (both public and private), delivering an academic background to support and enhance the real-world knowledge development professionals gain on the job.
TARGET AUDIENCE
1. Internal Candidates
Staff and Interns of ERuDeF under ERuDeF Professional Certification Programme and staff of St Monica University, Buea
2. External Candidates
Employers and employees from NGOs, other civil society organizations, government agencies, corporate sector and job seekers.
Entry qualifications
A minimum of a university degree or equivalent is required.
EXPECTED OUTCOMES OF THE COURSE
Upon completion of this course, the student will be expected to:
i. Develop a comprehensive understanding of non-profit fundraising and how each component works in harmony with the others;
ii. Explain the culture of philanthropy and the role philanthropy plays in organizations;
iii. Be able to apply fundraising theories in concrete and practical ways;
iv. Understand the fundraising cycle including where donors enter, how they move and what steps are taken to provide stewardship;
v. Have a clearer understanding of his personal strengths and where his interests for professional focus are geared;
vi. Have the tools, knowledge and resources needed to advance his fundraising career.
COURSE STRUCTURE
Module I: Introduction
i. Overview and definition of concepts
ii. Pre-requisite knowledge for fundraising professionals (General, Government & International Policies, Professional and Scientific knowledge as well as project environment knowledge)
iii. Communication for fundraising professionals
iv. Emotional development in fundraising
v. Assessment
Module II: Program Development
i. Concepts and Definitions
ii. Project planning and project cycle
iii. Stakeholder analysis
iv. Conceptual modelling
v. SWOT analysis
vi. Problem Tree
vii. Logistical framework
ix. Risk assessment and contingency plans
x. Monitoring and evaluation
xi. Assessment
Module III: Fundraising
i. Introduction
ii. Sources of fundraising
iii. Types of fundraising
iv. Techniques in fundraising
v. Donors selection and approach
vi. Developing a fundraising strategy
vii. Multi-year funding plan
viii. Developing a complete project budget
ix. Assessment
Module IV: Leadership and NGO Development
i. The emergence of award-winning leaders
ii. Organisational leadership
iii. Individual leadership
iv. Team leadership and management
v. NGO administration and management
vi. The arts of leadership and leadership development
vii. Assessment
Module V: Online Social Media
i. Introduction
ii. Website design and management
iii. Crowd funds
iv. Managing social media platforms
v. Emailing
vi. Publishing (online & monthly)
vii. Assessment
Module VI: Ecology and Geography*
i. Introduction to speciation and species distribution
ii. Species conservation biology and ecosystem management
iii. Conservation bio-geography of Africa
iv. Geography of Cameroon
v. Mapping and cartography
vi. Assessment
Module VII: Financial management and Investment Analysis*
i. Financial policies
ii. Financial management procedures
iii. Economic and financial analysis of projects
iv. Audit of organisations
v. Assessment
Module VIII: Photo and Video-journalism*
i. Photo-journalism
ii. Video-journalism
iii. On-line journalism
iv. Assessment
Module IX: Program Development Mentorship
i. Data collection, management and peer reviewed publications (internal candidates)
ii. Tailored program development for 12 months
iii. Completion of a postgraduate diploma
Module X: Marketing
i. Developing brands and models for organisations and projects
ii. Public relations
iii. Assessment
COURSE INSTRUCTORS
Our course instructors are Award winning and leading non-profit leaders, experts and scientists from renowned institutions from in and out of Cameroon.
LANGUAGE OF INSTRUCTION
The language of instruction is the English. However, upon request and at additional costs, handouts will be delivered in the French language.
PORTFOLIO REQUIREMENTS
At the end of each course, students will complete a Development Audit (internship) in a non-profit organisation and based on the review recommendation, the course is accepted as completed. Exceptional candidates will be recruited into ERuDeF if they meet the organization’s laid down conditions for recruitment. By exceptional, reference is made to overall performance, that will comprise: class attendance, overall behaviour, class participation, assignments, internship /Development audit report, a multi-year strategy & fundraising plan, end-of-course project defence and evidence of project funding (fundraising success).
Course Requirements
Candidates will need a laptop and a secured internet connection.
All hand outs are being paid for by ERuDeF Institute.
COURSE DURATION AND DELIVERY MODE
1. Regular Programme
Twelve months (1week classroom work + 3weeks take home assignment, for every month, at the end of which candidates will do a power point presentation). This is for fulltime workers.
2. Crash Programme
Four months (Classroom work every working day for four months, and eight months of project mentorship). This is for non-workers and those can afford fulltime for the course.
REGISTRATION PROCEDURE
Candidates, whose files should comprise the following:
i. A curriculum vitae,
ii. A motivation letter, addressed to the Director of ERuDeF Institute
iii. A copy of relevant diplomas
iv. Two referee statements
v. A filled application form (gotten from the registration office of ERuDeF Institute),
can complete the registration process during working
hours in the registration office of ERuDeF Institute, in Mile
18 Buea.
Registration is on a rolling basis.
COURSE FEES
1. Registration and Processing Fee
This is a non-fundable 30 000CFA for all candidates (Internal and External).
2. Tuition Fee (Regular Programme)
A. Internal Candidates
i. Interns
The fees for the course is two hundred thousand (200 000) FCFA, payable in three instalments of 100 000 CFA at start, 50 000CFA at end of second month and 50 000 CFA at end of the third month.
ii. Employees of ERuDeF.
Tuition fee for this category of trainees will be fifty thousand (50 000) CFA francs.
B. External Candidates
i. Regular Programme
Tuition fees for external candidates under the Regular Programme is three hundred thousand (300 000) FCFA, payable in three instalments of 100 000 CFA at start, 100 000CFA at end of third month and 100 000 CFA at end of the sixth month. This is only a part time programme for working professionals.
Project mentorship fee is one hundred thousand (100 000) FCFA payable at the start of the 8th month.
ii. Four Months Crash Programme
Tuition fee under this category is 400 000CFA. This is payable in three instalments of 230 000 FCFA at start, 100 000CFA at end of 2nd month and 100 000CFA at end of 3rd month.
Project mentorship fee is one hundred thousand (100 000) CFA payable at the start of the 8th month.
N.B: For all projects that are mentored and funded through ERuDeF (as fiscal sponsor), ERuDeF will retain 15% for Administrative mentorship cost and 5% for supervisory management cost.
FELLOWSHIPS
Partial fellowships of upto 20% of the course fees shall be offered to the first twenty independent (job seekers) registered candidates based on first come first served basis.
CERTIFICATION
In partnership with St Monica University, ERuDeF Institute will award postgraduate diplomas to meritorious candidates who will succeed to attract funding for at least one of their projects.
EMPLOYMENT OPPORTUNITIES
With the expanding NGO sector in Cameroon and elsewhere, employment opportunities abound. Graduates are highly encouraged to become self-employed. However, all exceptional candidates who meet the criteria of recruitment into ERuDeF and desire to be part of an emerging organization will be absorbed after the training. ERuDeF has a large absorption capacity for well qualified candidates possessing exceptional skill sets, expertise and experience. Eligible candidates will ensure that they meet the ERuDeF Professional Certification Programme.
COURSE ORGANISERS
The course as well as other tailored made short courses are organized by the ERuDeF Institute of Biodiversity and Non-profit Studies in partnership with ERuDeF and its national and international partners including but not limited to African Conservation Foundation, St Monica University, Virginia Tech College of Natural Resources and Fauna and Flora International.
The ERuDeF Institute of Biodiversity and Non-profit Studies (ERuDeF Institute) is a non-profit educational institute dedicated to the holistic study of biodiversity and its environment. It offers undergraduate and postgraduate courses in biodiversity conservation, agro-forestry, environmental journalism, education for sustainable development, forestry, applied social research, mountain studies, geographical information systems (GIS), NGO and Fundraising Studies as well as postgraduate research mentorships in relevant fields5 and study abroad programmes. Calendar of courses could be seen in www.erudefinstitute.org.
CONTACTS
Tel: 674 80 95 95 (Course Coordinator); 675 92 76 11 (Deputy Director, ERuDeF Institute); 674 79 69 46/694 92 12 63 (CEO, ERuDeF)
Emails: communication@erudef.org, training@erudef.org and hq@erudef.org
Websites: www.erudefinstitute.org, www.erudef.org,